Tim Hortons launches new clothing line for National Coffee Day in Canada

Tim Hortons is launching a new, limited-edition clothing line for National Coffee Day.

For one day only on Friday, Sept. 29, the clothing line, Coffee Crews, will be available on the Tim Hortons app.

The Coffee Crews collection features clothing inspired by five of the most iconic coffee orders from Tims: Black Coffee, Double Double, Iced Capp, Latte and Cold Brew.

The clothing line includes a crewneck sweatshirt, athletic-style T-shirt, socks, baseball cap, patches and a special edition letterman jacket for each drink in the Coffee Crews collection.

“Tims fans are incredibly passionate about their coffee orders and we wanted to give them the chance to celebrate their favourite drink the same way that sports fans wear the jersey of their favourite team,” says Solange Bernard, senior director of marketing for Tim Hortons.

“Wearing the Coffee Crews collection is a way for Tims fans to express their love for their favourite coffee order that many consider a part of their identity – they won’t go a day without their Black Coffee, Double Double, Iced Capp, Latte or Cold Brew from Tims.”

The limited-edition merchandise will only be available for purchase on the new TimShop, featured on the Tim Hortons mobile app. Guests will also be able to earn Tims Rewards points on each eligible purchase.

Tims Rewards members will have exclusive early access to the Coffee Crews between 8 a.m. and 10 a.m. ET on Sept. 29 before the collection is open to the public.

For more information, see the Tims website here.