Something New is Coming to Roads in Mississauga

Something new – and hopefully exciting – is coming to the roads of Mississauga!

Van Horne Outdoor, a partnership between Canadian Pacific Railway and All Vision LLC, is set to place digital signs at eight Canadian Pacific railway overpass locations in Mississauga.

These signs will promote community messages and initiatives, including public service announcements, amber alerts, and information on city services and programs. It will also be a permanent branding for the Canadian Pacific Railway and All Vision LLC.

One sign will be placed on each side of an overpass.

According to the press release, Van Horne Outdoor is responsible for paying for the upfront and ongoing costs to install and maintain the signs. They also made a financial contribution to improve the lighting underneath the bridges to improve pedestrian safety.

The company will place digital signs on eight Canadian Pacific Railway overpasses throughout the city.

The sign locations include Cawthra Road (south of Dundas Street), Mavis Road (south of Central Parkway), Dixie Road (south of Dundas Street), Winston Churchill (south of Highway 401), Britannia Road West (west of Queen Street North), Eglinton Avenue West (west of Creditview Road), Burnhamthorpe Road (west of Central Parkway West) and Hurontario Street (north of John Street).

According to the press release, the signs are equipped with a photocell which automatically adjusts the brightness due to ambient light. As the sun sets the screen automatically dims to adjust to darker conditions to ensure the higher brightness levels needed during the day are adjusted down in the evening time.

City staff worked with various partners to ensure the signs meet by-law and road safety requirements and lighting standards. Van Horne Outdoor also worked with an engineer to conduct traffic research to examine the relationship between digital billboards and traffic safety.

The installation of the signs is to be fully completed by the end of 2019.

What do you think of this new addition?