Popular Discount Retailer Rolls Out Loyalty Program Across Ontario

Just when you thought shopping at GT Boutique couldn’t get any better.

Giant Tiger announced Wednesday (Sept. 11) that they’ve officially launched their new loyalty program GT VIP across Ontario.

The new loyalty program, which launched in Ottawa in April, promises to provide shoppers with more weekly deals at their fingertips.

Available on both Android and iOS devices, the Giant Tiger app is free to download and once customer’s login, they can search their GT VIP deals, browse the weekly flyer, and shop gianttiger.com. At the store, customers can simply scan the ‘stripes’ barcode or provide their phone number to activate the deals at checkout.

New deals will be loaded every Wednesday with discounts on groceries, fashion and home essentials. These deals are in addition to the Giant Tiger flyer.

“It’s clear that Canadian shoppers love loyalty programs,” said Cindy-Lynn Steele, senior vice-president, Corporate Strategy & Marketing, Giant Tiger Stores Ltd. in a press release announcing the launch. “We saw GT VIP as an opportunity to encourage our loyal customers, reward those who shop with us regularly, and grow their connection to our brand.”

Members of GT VIP will also receive benefits including exclusive contests and sweepstakes, as well as partnership perks such as restaurant and sporting events savings.

“Giant Tiger is on a clear growth trajectory and GT VIP aims at deepening our understanding of our customers and their engagement in our stores and online,” said Paul Wood, President & COO, Giant Tiger Stores Ltd.

The company anticipates full Canada-wide rollout starting early 2020.

For more information and to signup visit: gianttiger.com/GTVIP.