More Canadians willing to share their data as result of pandemic

Have you found you’ve become more willing to share your data?

A recent survey from EY Canada found many Canadians—54 per cent—have a better understanding of data privacy, and as a result, are more willing to share it.

According to the findings, 50 per cent of respondents said the pandemic has made them more willing to share their data—particularly if they know it’s contributing to research efforts and community wellness.

However, this varies by generation—49 per cent of Generation Z, and 45 per cent of Millennials have shared their data, compared to just 21 per cent of Baby Boomers.

“The discussion around data sharing and how it can help fight the virus has created more consumer awareness about how organizations are using their data and the potential benefit it delivers in return,” Nicola Vizioli, EY Canada Privacy Leader, said in a news release.

“As the pandemic ushers in a new normal for data exchange, organizations must rethink data privacy to meet evolving consumer expectations and anticipate their future needs,” he continued.

Additionally, when asked what factors consumers considered before sharing their data, the majority—63 per cent—said it was secure collection and storage, while 57 per cent said they were most concerned about retaining control over what data is being shared, and 51 per cent said they would need to trust the company collecting it.

“The pandemic is shifting consumers’ expectations of data privacy,” Vizioli said.

“Organizations that want to maximize the collection of personal data need to align data privacy policies with the value-exchange imperative. Those that cannot provide a clear benefit, data security, and transparency assurances may start to see customers go elsewhere,” he added.