Mississauga cookie shop set to offer Olivia Rodrigo-inspired treat
Published February 20, 2024 at 12:06 pm
A brand new cookie shop in Mississauga’s Heartland Town Centre is getting a fresh injection of star power.
Crumble, a relatively new shop known for its gourmet cookies and desserts, is collaborating with pop superstar Olivia Rodrigo on a new treat.
This collaboration marks Crumbl’s first partnership with a celebrity and is the byproduct of a cross-promotion with Rodrigo’s GUTS tour, which will be coming to the Scotiabank Arena in Toronto for a doubleheader on March 29 and March 30.
.@crumblcookies’ GUTS cookie is going on tour with olivia!!! the cookie will be available near GUTS tour venues each week of the north american tour, for one week only 💜 follow the GUTS cookie on tour by downloading the crumbl app 🍪 https://t.co/m0RuqxckPT pic.twitter.com/vCKT0u4Qm3
— olivia’s livies 💋 (@LiviesHQ) February 16, 2024
As for what to expect, the GUTS Cookie is loaded with both vanilla and berry flavours (and bedazzled with stars) and will function as a literal trail of crumbs for Rodrigo’s tour, as the Heartland Crumbl location will only be offering the cookie within an hour of her performances, as well as other Crumbl locations in cities on the tour.
“This collaboration marks a celebration of creativity and flavour, bringing fans a memorable experience that perfectly combines music and the Crumbl experience,” said Sawyer Hemsley, co-founder of Crumbl, in a press release.
Fans of Rodrigo’s can be sure to grab a cookie before her show in March and enjoy both the star power of Rodrigo herself and her glamorous take on gourmet desserts.