Massive new Swarovski store coming to Square One in Mississauga
Published January 24, 2024 at 7:42 pm
Customers will be able to see life through crystal eyes and experience the stunning world of Swarovski in Mississauga this spring when the company opens a new store at Square One shopping centre.
Swarovski had a ‘Sparkle Pop-Up’ store at the mall through the holiday shopping season, with the store closing January 7.
Swarovski also partnered with Square One on a tree-lighting ceremony and sponsoring extended hours during the busy December shopping season.
The pop-up store, a testing ground for the Austrian-based family company founded in 1895, allowed customers to find crystal bling and jewelry using interactive displays and place orders for the products virtually, but the massive store coming to the mall in the spring will have the real things on display.
The company launched an ‘Instant Wonder’ flagship concept store in downtown Toronto last May but have not disclosed if the new store coming to Square One will be a flagship location.
Swarovski Crystal Business is run by the fifth generation of family members and has about 2,800 stores in 170 countries, more than 27,000 employees and revenue of more than 2.6 billion euros.