Maple Leafs announce new helmet sponsor for upcoming season
Published September 17, 2024 at 2:40 pm
The Toronto Maple Leafs have announced cookie brand Oreo as the team’s helmet sponsor for the upcoming NHL season.
The new helmet will debut Sunday when Toronto opens its 2024-25 pre-season against the Ottawa Senators at Scotiabank Arena.
The Oreo logo replaces Canadian restaurant chain Pizza Pizza, which was the Leafs’ helmet sponsor last season.
Courtesy: CNW Group / MLSE
Previously, social media platform TikTok sponsored Toronto starting in the 2021-22 regular season when the league began allowing teams to sell advertising space on helmets.
The Oreo cookie consists of two chocolate biscuits around a white icing filling and is often dipped in milk.
Fittingly, the Leafs wear the Dairy Farmers of Ontario’s “Milk” logo on their jerseys.