Loblaws expands online offerings beyond groceries

Loblaws is expanded its online marketplace beyond groceries.

The Fortinos, No Frills, and Zehrs parent company is allowing third-parties to sell products through Loblaws online; meaning consumers will not only be able to buy milk and bread but baby items, toys, pet products, and even furniture.

“Millions of Canadians visit our stores and online shops weekly, looking for inspiration and convenient access to food, home, and health products,” said Garry Senecal, Chief Customer Officer, Loblaw Companies Limited. “Through this expanded PC Express offering, we will provide them with a curated, edited assortment of products that complement their current shop, from some exciting new vendors.”

Canada’s largest food retailer says in addition to earning PC Optimum points, products will be delivered direct to home, or available for in-store pickup.

At launch, new third-party companies will be introduced in five expanded categories and new products will continue to roll out.

“A curated marketplace is based on the idea that, as they shop with us, Canadians will welcome the chance to buy complementary products from complementary brands,” said Hesham Fahmy, Vice President, Loblaw Digital. “For example, as new parents prepare for a baby with diapers and formula, they would probably find it very convenient to be able to order blankets, washcloths or even a crib through us.”

Earlier this year, Loblaw acquired a Las Vegas tech company, PFTech, in an effort to ensure seamless integration of the online marketplace within the PC Express platform.