Grimsby, Chamber of Commerce partner up for ‘Grimsby’s Got It!’ campaign

Citing the “devastating impact” that COVID-19 has had on their local business community, the Town of Grimsby and the local Chamber of Commerce have partnered up to create a “buy local” campaign, hoping to provide their businesses with increased traffic.

In a release issued today, the Town said, “The pandemic has challenged the survival of many long established businesses, with an alarming percentage having had to close their doors.”

To that end, the Town and chamber created the “Grimsby’s Got It!” campaign, which they hope will act as a dual-pronged awareness campaign that will “educate consumers on the importance of supporting local businesses, as well as drive traffic to the wide variety of businesses in Grimsby, by promoting their locations as the best places to shop.”

Through social media campaigns, direct mail to residents, and ongoing communications and business engagement, the initiative will focus on building “awareness (what), education (why) and excitement (how) about the campaign.”

Mayor Jeff Jordan said that Grimsby Council and Town staff were excited for the launch of this campaign.

“Many small businesses have suffered throughout the pandemic, so we are excited to be partnering with the Chamber of Commerce to ensure we do everything possible to support local.”

He added, “I encourage all businesses and residents to get involved and participate because no matter what item you’re looking to purchase or activity you’d like to do, Grimsby’s Got It!”

He noted residents are encouraged to participate in the campaign by engaging on social media, reporting their local spend, and signing up for contests; contest prizes are valued between $50 – $500 in gift certificates from local businesses! For more information, businesses and residents can visit: GrimsbysGotIt.ca.

(Photo courtesy of Town of Grimsby Facebook)