About Insauga
ABOUT US
Launched in 2012 as a small website focused on food, events, and entertainment in Mississauga, insauga.com began with just 375 page views on its first day.
Fast forward to 2024, and insauga.com has become Canada’s top destination for local news, employing a team of 20 and covering communities across Mississauga, Brampton, Halton Region, Hamilton, Durham Region, and Niagara Region.
Today, insauga.com attracts up to 800,000 page views daily and reaches 12 million monthly, solidifying its position as a premier source for breaking news and cultural insights across southern Ontario.
The idea for insauga.com originated when founder Khaled Iwamura noticed a lack of local event coverage while searching for things to do in Mississauga, Canada’s sixth-largest city. Traditional media often overlooked stories that resonated with younger audiences and celebrated Mississauga’s growing food and culture scene. Driven by this gap, Iwamura created insauga.com to connect communities with relevant, local content.
Since its inception, insauga.com has grown from a solo operation 12 years ago to a dynamic digital news organization employing a team of 20 and growing. By 2016, its coverage had expanded to include breaking news, which led to exponential growth. During the COVID-19 pandemic, insauga.com served as a vital resource, providing timely video interviews with local leaders and public health officials, amassing millions of views and reinforcing its reputation as a trusted community news source.
Managing Editor Ashley Newport attributes the site’s success to the dedication of its team. “insauga.com has grown into a vital news organization serving Southern Ontario. Our talented journalists and creators bring this vision to life.”
Looking to the future, Iwamura plans to extend insauga.com across Canada. “We’re thrilled to bring insauga.com’s approach to more communities nationwide,” he said, as new markets are set to join the platform, advancing its mission to deliver quality hyper-local news across the country.
