Affordable Made-to-Measure Menswear Store INDOCHINO Opens in Square One
Published July 9, 2016 at 3:29 am
INDOCHINO, the made to measure menswear company that took the e-commerce world by storm when it came onto the scene in 2007, is expanding its brick and mortar presence and just set up shop in Mississauga’s iconic Square One Shopping Centre.
The airy, spacious and open concept 2,900 sq. ft. Square One Showroom can be found in the former Danier location on the upper floor. The brand complements the mall’s highly-anticipated style evolution, joining such new retailers as Holt Renfrew, Harry Rosen, Kate Spade New York and Ben Sherman.
When customers enter the store, they’re paired with a Style Guide who helps them design their own one-of-a-kind suit or shirt. The Style Guide takes measurements, assists with fabric selection and presents the endless customization options, which include buttons, vents, pockets, lapels and monograms.
“The style guide will take 14 body measurements and these measurements work for any of the garments, so you get measured once and it’ll work for shirts, pants, suits etc,” explains Dominic Rossini, showroom manager. “The suit takes about four to six weeks to get produced. They are then shipped directly to the client at home, and when the client receives the suit, they try it on and if they want, they can come back to our showroom to have a second fitting and some alternations.”
The brand made its way from the west coast to Toronto about two and half years ago, drawing in loyal clients with its innovative traveling tailor program.
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“They were essentially little pop up shops that helped make the process a little easier for clients, Rossini says. “People had personal style guides at their disposal to help do measurements for them and guide them and help them with the process.”
Eventually, the traveling tailor evolved to become a permanent fixture in Toronto, moving from King and Spadina to King and Church. Now, it’s heading west.
“Our venture to Square One is our first shopping centre location, which is really exciting and really fun,” says Rossini. “It’s our eighth showroom overall and we’re hoping to have eight more by the end of this year. The goal is to have 150 showrooms in the next five years.”
Along with opening 150 retail stores, INDOCHINO hopes to sell a million suits a year.
As for the Square One showroom, the look alone makes shopping fun.
“We’ve sectioned the showroom off into great little lounges,” says Rossini. “We have a groom’s lounge where we sit a wedding party down and guide them through the process. We have our two tables with our iMacs which are really interactive. Clients and staff can browse the website and check clients in. The aesthetic of all our showrooms is clean and minimal and comfortable and welcoming.”
As of now, Indochino accepts both appointments and walk-ins. You can schedule a fitting at http://www.indochino.com/showrooms
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